We help you to produce spectacular visual content guaranteed to create leads and generate sales through the following methods;
Internet video production is a term that has become associated with the production and delivery of online video content. Online video and online video hosting platforms such as YouTube have exploded in takeup. In the UK alone, 34.7 million people watched online video content for an average of nearly 17 hours each in November 2010. Businesses all over the world have become increasingly aware of the huge benefits that video presents. But it’s only the beginning. Now has never been a better time to consider including web video and multi-media production in your marketing mix.
There really has never been a better time to produce video or multimedia. This really is the time where high impact visual media can make a difference to lead generation and sales. Consumers are getting ever more sophisticated and looking and seeing is the most powerful way to convert them to your product or service. However, there are a variety of visual promotional tools available and not just necessarily video. Users tend to switch off to conventional advertising, such as turning the mute button or going to make a cup of tea, so it’s best to avoid hitting them with a hard sale. Your Internet video production needs to be useful. Tell consumers something they don’t know. Surprise them. Entertain them with humour and creativity. Provide your viewers with some free advice. Demonstrate and engage them with how your product or service will help them in some way.
In terms of marketing, and guerilla marketing, humour and creativity, most frequently are the key to a successful production and campaign. When used appropriately can also be an amazingly powerful tool in web video production. Prospects and consumers spend a lot browsing the web for leisure and fun so entertainment is often key. Subsequently, videos that are either amusing or shocking tend to perform best across viral charts and do not have to cost that much to produce.
But, in the same way that humour is not always the best way to communicate, for example with an important Public Relations message, video also is not always the best medium with which to communicate. At Total Video Productions, we recognise the power of visual media and therefore are not just a video production company but more accurately a visual medium production company. This emphasises our understanding and recognition that all forms of visual media are fundamentally important and can be differently appropriate depending upon the circumstances.
Sometimes, the visual impact can be even more stunning when the methods are used interchangeably. For example, a walk on actor coming onto the web page. Or, animation done over a video.
It is important to produce Great Video, Great Multi-Media and Great Content. Not only to wow and impress your audience but also to avoid the abandonment rate. Please see the graph below:
This is why your audience must be captivated throughout the entire production. One way of doing this is to have a gradual `unfurling’ of a story. Your audience wants to know what happens in the story and what the conclusion is. Remember the Great advertisement from Nescafe regarding their Gold Blend coffee? How the romantic Gold Blend couple developed not only within a single advertisement but also from advertisement to advertisement.