Infomercial – Definition
(Business / Marketing) a short film, usually for television, which advertises a product or service in an informative way.
At Total Video Productions, we go beyond that definition to include other visual media whether it is the online through the Internet or through more traditional media such as DVD and now Blu-Ray. If you need an informative commercial, then contact us and we can guarantee that no other company can beat us for quality and cost-effectiveness.
A 2.5 minute infomercial is usually the ideal length to promote your business on TV; For that, we can provide a complete package from start to finish delivering the broadcast-ready film. We provide everything you’ll need through pre-production, production and post-production. We can help with scriptwriting (or we work with your script-writers), autocues, talent, voiceovers, music and graphics.
If you want visuals, crazy backdrops and scenarios or animations we can do it all. We have our own dedicated Green Screen studio for all the special effects.
We can then help you to repurpose the investment that you have made in producing your infomercial by making it available through other distribution channels as well such as video-hosting sites and storage media. We ensure that your infomercial is available to be seen over mobiles, tablets, laptops and desktops. In fact, in any way that your customer can access your production.
Great Video and Great Sound is an amazingly effective medium for enabling your customers to see your products and services in action. An effective video can really drive leads and sales. Putting that kind of powerful content on the web can open up previously untapped interest and markets. Conventionally, the costs of producing an advertisement was prohibitively expensive for many companies as producing the video and buying the airtime was so expensive. Now that consumers can access this visual medium in so many different ways, at their convenience, infomercials have really come into their own.
As can be seen with the abandonment rate in the image below, great video and great production is everything. Contact us now on 01924 829 384 to ensure your Great Video and Great Production!